Valve is making a fortune! Just by
In the gaming industry, the lottery system has become an essential element in most online games, and the unboxing system of "Counter-Strike 2" (here...
In the gaming industry, the lottery system has become an essential element in most online games, and the unboxing system of "Counter-Strike 2" (hereinafter referred to as CS2) is particularly popular among countless players.
Recently, the game tracking website CS2 Case Tracker released a report on the unboxing situation in "CS2." According to the report, in 2023, the number of unboxes in CS2 (including CS:GO) reached a staggering 400 million, consuming 359 million keys, and Valve earned $980 million from it.
This number is not only astonishing but also makes us ponder why the unboxing system of CS2 is so appealing and how Valve generates significant revenue through this feature.
Firstly, the unboxing system in CS2 is not just a simple process of drawing and obtaining weapon skins. It is a design that integrates game mechanics and player psychology. In CS2, players can acquire crates through gameplay or participating in events, but to open these crates, players need to purchase keys.
During the unboxing process, players have the chance to obtain weapon skins worth thousands or even hundreds of thousands of dollars, and most of these items are tradeable. This design compels many players to spend real money on purchasing keys in their pursuit of rare items or profit from selling them. And before opening the crate, you never know what you will get.
Apart from the cost of keys, many rare crates that are currently unavailable in the game have significant value in the third-party market.
For example, the most famous "Castle Battle Commemorative Pack" in the game is known for its ability to reveal the valuable AWP Dragon Lore (Dragon Sniper Rifle). Due to its extremely high rarity, the "Dragon Lore" is one of the most expensive weapons in CS2, with well-preserved ones even worth millions of dollars.
Recently, a game streamer on a certain live streaming platform spent millions of dollars on unboxing in the hope of getting a "Dragon Lore," but ultimately failed to obtain it. However, due to their large-scale acquisition of "Castle Battle Commemorative Packs," the price of these crates has skyrocketed, with the average price now exceeding tens of thousands of dollars.
It is the enthusiasm and pursuit of unboxing by tens of thousands of CS2 players, coupled with the game's long-term stable online player base, that allows Valve to operate this free-to-play online game for so many years through the unboxing feature of CS2.
Furthermore, Valve continually adjusts the prices of crates and keys, releases new crates and weapon skins, and employs other strategies to ensure that players remain enthusiastic and engaged in unboxing.
In conclusion, the unboxing system in CS2 is not only a successful business model but also a combination of game mechanics and player psychology. Through the unboxing system, Valve not only gains significant economic benefits but also ensures the continuous development of the game. For players, unboxing brings them more enjoyment and excitement.